How we work

We partner with Social workers; community leaders; Civil society; Educationist and individuals passionate about helping developing communities save lives and improve livelihoods by developing and sharing the most appropriate solutions for hidden hunger / Micronutrient Deficiency, and reaching to the people who need essential vitamins and minerals the most. Last year alone our supported programs reached almost 2 million people in many countries.  We are committed to promoting simple cost-effective solutions for hidden hunger and developing innovative new solutions where needed.

Specifically, we take a leadership role in the drive to end hidden hunger by:

  • Helping or partners develop, implement, and monitor innovative, culturally appropriate and cost-effective programs to get essential vitamins and minerals to the people who need them most
  • Providing technical and financial assistance
  • Offering product and services for highly specialized supplies needed to prevent hidden hunger
  • Advocating for micronutrient programs

By helping men, women and children survive and thrive and prevent disease and disorders due to micronutrient deficiencies, our partners and we are helping to break cycles of poor health, and to build up the physical, mental, and financial wellbeing of families, communities, and whole nations.

What is Hidden Hunger?

Micronutrient deficiency is also acknowledged as “HIDDEN HUNGER”. Hidden hunger is unlike the hunger that comes from a lack of food. It is a chronic lack of vitamins and minerals that often has no visible warning signs, so that people who suffer from it may not even be aware of it. Its consequences are nevertheless disastrous: hidden hunger can lead to mental impairment, poor health and productivity, or even death. One in three people in the world suffer from hidden hunger. Women and children from the lower income groups in developing countries are often the most affected.As one of the long-standing organization dedicated solely to work with micronutrients, we have developed an unmatched depth and breadth of experience in creating and implementing solutions for hidden hunger.

Fast Facts

  • Vitamin and mineral deficiencies account for 10% of the global health burden
  • People with deficiencies in key micronutrients suffer impaired development, disease and death
  • All class of people, and especially women and children, in almost all countries are the most vulnerable
  • 2 million children may die unnecessarily each year because they lack vitamin A, zinc or other nutrients.
  • 18 million babies are born mentally impaired due to iodine deficiency each year.
  • Iron deficiency undermines the health and energy of 40% of women in the developing world. Severe anemia kills more than 50,000 women a year during childbirth.

Why is fighting hidden hunger important?

Improving the health of individuals suffering from hidden hunger has wide-ranging economic benefits because lack of essential vitamins and minerals:

  • Can increase child and maternal mortality and cause birth defects and developmental disabilities
  • Contributes to and exacerbates global poverty
  • Constrains women's empowerment
  • Limits the productivity and economic growth of nations